We’ve all made promises to ourselves: “This time I’ll stop,” “I’ll drink less,” or “Just one glass.” Yet, as you may have noticed, willpower doesn’t always hold up. It’s not because you’re broken or weak. Rather, it’s because your relationship with alcohol was never just about the drink itself.
True transformation isn’t about battling your cravings or forcing yourself to quit. It’s about understanding the deeper, unconscious drivers behind your drinking habits. This insight is the cornerstone of lasting change.

Introducing Unconscious Moderation: Change Beyond Willpower
At Unconscious Moderation (UM), we approach alcohol habits differently. Instead of focusing on surface behaviours or pushing for willpower, we dive into the science of the unconscious mind to help you rewire your connection to alcohol at its root. This method focuses on why alcohol became a part of your story, not just how to stop drinking.
Change becomes easier and more natural when you work with your unconscious mind, rather than against it.
The 90 Day Shift: A Journey to Clarity, Not Control
Change isn’t a quick fix or a sprint. It’s a profound shift that starts inside your mind and body. The 90 Day Shift programme offers a gentle, structured path developed by Jungian psychoanalysts Dr. John and Dr. Nada O’Brien, designed to reshape your thinking and habits around alcohol over three months.
Every day, you engage in simple, science-backed practices that help you see alcohol and yourself through a new lens—without judgment or pressure.
What Does the 90 Day Shift Look Like?
- Hypnotherapy with Dr. John O’Brien: These sessions help you relax deeply and access subconscious patterns that drive your choices around drinking. Hypnotherapy bypasses mental resistance, creating new mental pathways that support healthier decisions.
- Daily Journaling and 3-Minute Guidance Videos from Dr. Nada O’Brien: These prompts encourage self-reflection in an easy, approachable way. You’ll learn to notice your thoughts and feelings without overwhelm.
- Movement Practices: Just 5 minutes a day of movement designed to support your nervous system, digestion, and ease cravings, helping your body adapt as your mind shifts.
- Short, Insightful Readings: These encourage mindful understanding of your experiences, helping you process emotions and behaviours linked to alcohol.
- Motivational and Curated Video Clips: Regular doses of inspiration and encouragement keep you motivated and uplifted—no matter where you start from.
This isn’t about more discipline or willpower. It’s about creating new, sustainable pathways in your brain for lasting transformation.
The Power of the Unconscious Mind in Alcohol Habits
The UM method, developed by experts from the renowned C.G. Jung Institute in Zurich, draws from depth psychology. This approach is unique because it doesn’t focus on avoidance or restriction. Instead, it uncovers the unconscious motivations behind alcohol use, allowing you to reframe your entire relationship with drinking.
By working with the unconscious mind, you bypass inner resistance and open the door to natural, authentic change. This method is based on the principle: “What we repress, we repeat. What we integrate, we release.” Integrating unconscious patterns leads to freedom from compulsive behaviours.
Your Journey, Your Choice: Freedom from Guilt or Shame
The 90 Day Shift isn’t about quitting forever—unless that’s your choice. It’s about reclaiming the power to choose freely and consciously. Whether you want to explore going alcohol-free or practice conscious moderation, this programme supports you to move forward with clarity, confidence, and compassion.
You’re already whole. We’re here to help you reconnect the wires, shift the patterns, and rediscover your authentic self beyond alcohol.

Take a Break. Rediscover Yourself. Reimagine What’s Possible.
You don’t need to struggle with willpower or self-judgment. With the right tools and support, change can feel natural, empowering, and sustainable.
Begin your journey with a 7-day free trial and start the shift today—because your future self is already thanking you for it.